![]() ![]() ![]() Friedan notes the complicity of the media in promoting the feminine mystique and for blaming women’s serious emotional problems on small, mundane matters, such as “incompetent repairmen.” Worse, advertisers and women’s magazines promoted an ideal of femininity- “ the happy housewife” heroine-with which many white, suburban women tried to identify. Some thought that there was something wrong with them for not being satisfied with their lives. She decided to expand her study and noticed that women all over the nation were reporting similar feelings of boredom and dissatisfaction, despite the belief that suburban women had ideal, comfortable lives. Friedan first recognized the problem during a visit to her alma mater, Smith College, when she conducted an informal survey among fellow alumnae who reported discontent with their post-graduate lives. Friedan begins her study of the lives of presumably white, middle-class women in suburban postwar America through her exploration of the problem that has no name. ![]()
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